Campbell Yule

Campbell Yule is a furniture design strategist with an in-depth understanding of the product development processes including design, manufacture and marketing. Yule specialises in understanding consumer trends and identifying relevant opportunities for clients by getting to know their business, market and capabilities.

“My particular interest is in the use of design thinking as a creative approach to transform and create better sustainable businesses, brands and customer experiences.”

Campbell Yule has designed award-winning furniture, led the product design team for Australasia’s largest bedding manufacturer, and regularly speak at conferences on furniture design and sustainability.

Category
Australian
Brand
MULE
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