In Milan Pedrali showcased its latest collections for the 57th Salone del Mobile. Milanese architectural studio Calvi Brambilla drew inspiration from “an object as charged with meaning as the light bulb”. The design plays on the idea of presenting product dramatization and similar to a museum display installation.
Divided into seven spaces the stands highly architectural form displays Pedrali’s latest collections.
“The architectural space is dominated by the colour blue, as a tribute to the works of the artist Félix González-Torres. This light colour is also a clear reference to the company's two-year advertising campaign”.